I’m not talking about your horoscope. Nor the latest research from neuromarketing experts.
I’m talking about the good old fashioned sign.
I know, it sounds archaic in the age of blogs, facebook, twitter, foursquare, linkedin and the plethora of social media tools that connect you to friends, family, ex-coworkers and your numerous international doppelgängers.
The fact is, I still believe the easiest, fastest and most reliable way to tell people what you do is to make a sign.
Think of all the signs you see on your way to the mall, on your drive to work, or the ones you follow in the airport while trying to find the restrooms. The international image for restroom man and woman are easily recognizable.
That’s because signs are a critical piece of communicating what you offer — and what you do.
Do you have the right signs?
Think about all the ways you touch your consumer, from the sign that hangs on your front door to the customer service survey they pen on the way out, to your website, business cards and brochures. These are powerful marketing signs. Each one speaks volumes about what you do, what you offer and how much you care.
Signs are everywhere. Just to prove my point, please notice the large facebook and twitter buttons at the top of the page. It’s a sign from me to you — it says please share this post!
Here they are again if you missed it. Just want to be clear about my signs.
Marketing Sling: After I bought my grey Nissan Altima I noticed that everyone else had one too. They were following me to work in droves. This is a sign. My point is that our brains are conditioned to look for something very specific (a grey Nissan Altima for instance) just as a customer who needs your services is already out there looking for you!
It’s up to you to use the right signs.
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