favorite commecials of the year 2010

12.03.2010

It’s almost over, the year 2010. But commercials, ads, emails, and text campaigns are running strong. It’s beginning to look a lot like commercial Q4. So, to top off the season of celebration, and a year of marketing, I am sharing some of my favorite commercials of the year. The year started off with a [...]

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what’s the big idea?

09.29.2010

Great article on How To Stretch A Brand’s Digital Budget.  Take a read and let me know your thoughts. Liz Ross does a great recap. My favorite quote from her article should hit all of us marketer’s hard: We have to be better and more disciplined about discovering true insight. I agree. So here’s to [...]

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what’s your sign?

07.29.2010

I’m not talking about your horoscope. Nor the latest research from neuromarketing experts. I’m talking about the good old fashioned sign. I know, it sounds archaic in the age of blogs, facebook, twitter, foursquare, linkedin and the plethora of social media tools that connect you to friends, family, ex-coworkers and your numerous international doppelgängers. The [...]

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customer care & the big easy?

05.12.2010

Customer care should be “the Big Easy” of marketing.  You already accomplished the hard part— attracting a customer. We just drove back from New Orleans and experienced the Jazz & Heritage Festival for the first time.  It was somewhat like being in the eye of the storm with a burgeoning oil slick, President Obama flying [...]

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what kind of Super Brand Fan are you?

04.21.2010

I did not consider myself a FAN of anything. My boyfriend is a super fan of the New England Patriots.  He can recite stats and stats of past players and game winning plays.  He watches every game.  He has a ritual.  A favorite jersey.  A lucky hat. I don’t follow the Patriots. Hey, I enjoy [...]

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tiger made me do it, again

04.09.2010

I can’t believe I am doing this.  Writing about Tiger Woods again (see Lions, Tiger Woods and Branding).  I hope he’s happy, getting the attention and chaos surrounding his mass media Master’s reunion. And now Nike, the last standing sponsor is back too. Fast Company says it best. Call Tiger the comeback kid. Call it [...]

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marketing to real people?

03.01.2010

Marketing to real people?  Just checking.  I assume you are of course marketing to people, of the real kind. The fact is, many brands are  just talking to themselves.  They are so enamored with their brand story, heritage, promise, image, product…  they forget about the most important part of their brand: Real People. Real people [...]

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what makes your butt wiggle?

02.14.2010

I can tell you what makes the Wigglebutt Inn wiggle… a great name. After driving all the way from Vermont to Florida (highlights of the trip included passing through Raleigh, NC where a “fake snow festival” was canceled — because there was too much real snow and the trucks driving in the fake stuff were [...]

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what does it take to switch?

01.31.2010

After spending almost 40 hours changing my cell phone provider from Verizon to Straight Talk let me tell you it comes down to one thing — value. And it’s not how much they value me.  If Verizon really valued my account they would see that I spend hundreds of dollars a month and have done [...]

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what is your dream room?

01.17.2010

I was watching Extreme Home Makeover last week when the importance of a dream room hit me. The story was quite intriguing involving a family with one amazing daughter. Kori Cowan has raised over 38k for the American Cancer Society inspired by her friend Alyssa, who is battling cancer. It turns out Kori’s own home [...]

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