I was watching Extreme Home Makeover last week when the importance of a dream room hit me.
The story was quite intriguing involving a family with one amazing daughter. Kori Cowan has raised over 38k for the American Cancer Society inspired by her friend Alyssa, who is battling cancer. It turns out Kori’s own home is dangerously toxic with mold and other toxins — who can’t hold back tears from that one?
Enter the ABC dream team.
Kori’s final dream room was decked out in post-it notes. Post-it notes? Yes. That’s because Kori is an avid fundraiser and uses her notes to stay organized. In the archives of Extreme Home Makeover I’m sure one could find more exotic rooms, more innovative designs. As it turns out this bright room (somewhat of an eyesore ) was just perfect for Kori.
So, I ask you: not what is your dream room, but — what is your customer’s dream room?
Marketing Sling: Just like the dream team over at ABC has made emotional heart tugging connections with their design skills, so can you with your marketing skills. Build the program of your clients/customer/guests dreams — not yours. Listen to their wishes, make dreams come true.
Move that bus.
