After spending almost 40 hours changing my cell phone provider from Verizon to Straight Talk let me tell you it comes down to one thing — value.
And it’s not how much they value me. If Verizon really valued my account they would see that I spend hundreds of dollars a month and have done so continuously over the past 10 years.
So what did it take? Real value to my life.
It turns out I will sit through hours of customer service calls, hours of follow up calls and switching procedures just to cut my phone bill in half. Because that adds more value to my life these days. I now don’t have to worry about minutes used, texting sent or images received on my phone.
It may feel a little risky to choose an off brand (but the rumor is Straight Talk is on the Verizon network anyway, so what do I have to lose?). It is more important for me to know I have unlimited calling and unlimited data access, unlimited texting with all my clients, friend and family — for half the cost of a name brand provider.
Marketing Sling: If you want consumers to make a major switch to your brand consider what it will take to improve their life. What will really add value, provide peace of mind or just help. How can you make it easier, cheaper or more reliable for them to do what they need to do?
Go ahead, make a change.
