Marketing to real people? Just checking. I assume you are of course marketing to people, of the real kind.
The fact is, many brands are just talking to themselves. They are so enamored with their brand story, heritage, promise, image, product… they forget about the most important part of their brand:
Real People.
Real people have schedules, celebrate holidays, work, play and plan family events. Real people have dreams, goals and passions. Real people are stressed. They are looking for a release, they want a break, a vacation, some hope and some help.
So where does your brand fit in all this? The intersection of real life and real wants or needs. If you don’t know what that is for your brand it’s time to reconnect with consumers. Ask the hard questions and listen, really listen to their answers. If you don’t know where to start check out www.surveymonkey.com for an easy customer survey template. If you want more power and technology check out www.surveyonthespot.com (my friend’s new company with cool iphone surveys).
Listen up and then deliver. The hard part is on your shoulders to make some tweaks or changes to your product or service. But real people will get it if you get real with them.
Marketing Sling: You might be in love with your brand. You might think it is the best thing since sliced bread (and it may be). The fact is, it doesn’t matter what you think. All that matters is what the people think.. those special people called customers.
Get Real.
