Great article on How To Stretch A Brand’s Digital Budget. Take a read and let me know your thoughts.
Liz Ross does a great recap. My favorite quote from her article should hit all of us marketer’s hard:
We have to be better and more disciplined about discovering true insight.
I agree. So here’s to big ideas.
Along those same lines, did you see the call for the big digital ad idea? Check out the Ted Blog to read all about the Ads Worth Spreading Challenge.
Good luck and best wishes!
-Sling
