the worst decade ever?

01.04.2010

Time Magazine labeled the 00’s the worst decade ever, or rather, The Decade from Hell in The ’00s: Goodbye (at Last) to the Decade from Hell. Well, okay. It was pretty bad.
In starting fresh and anew with this decade (call it what you will, the teens, the aughts, what have you) may I point [...]

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is that an elf on the shelf I see?

12.26.2009

Christmas is over, the presents are open and everyone is stuffed and happy.  However, someone is missing.  The resident Elf On The Shelf named Ziggy.  He is packed away until next holiday finds his services in need.
We will miss looking for him each morning and hearing the squeals that followed once his hiding spot was [...]

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jetblue… what happened to you?

12.18.2009

I use to love you JetBlue.  What happened?  We may need to take a break.
You were not up to your own standards of exceptional customer service and best in class cattle call jetting this week.  We waited almost an hour on the plane before takeoff, not sure why we were sitting and waiting.  There was [...]

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lions, tiger woods & branding…

12.13.2009

Yesterday, during a jaunt to Borders Books while perusing the sports aisle a book title jumped out: Tiger Virtues: 18 Proven Strategies for Winning in Golf and in Life. The front cover boasts the quote: “People can learn from Tiger… not just about life, but about everything.” This from Wally Goodwin, Tiger’s golf [...]

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santa…he’s texting you once, texting you twice

12.08.2009

AT&T found a gap and filled it.  With the uncertainty of mail from the Postal Service on behalf of Santa, some wise elves devised a way for Santa to text. And, I think it’s brilliant. AT&T consumers can connect by texting SANTA to 1224 on their mobile phones.
Not only has Santa gone digital, AT&T [...]

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never fear, change will always be here

11.24.2009

As the saying goes: video killed the radio star, cable killed network , internet killed cable, social media killed newspapers, on and on.
Three posts today highlight the history we watch before us:
NYT: Washington Post Closing U.S. Bureaus
Harvard: Is Your Company Brave Enough for Business Model Innovation?
Bulldog Reporter Mainstream Media Still Matters
So let [...]

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honesty: the now frontier

11.18.2009

I just finished Gary Vaynerchuk’s book Crush It! In it, he encourages others to become Z list stars of the blogosphere by building a brand around their passion, selling more products and ultimately growing profits through authenticity. The book is full of smart hints and tips for using social media tools to “crush it” like he has in [...]

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it’s beginning to look a lot like spamalot

11.14.2009

As Christmas nears and the mad marketing season quickly approaches my email box is bracing itself for consumer offers, html coupons and last minute “can’t miss” online specials. There will be daily offers as time runs out and the companies I so devoutly follow (and have given permission to send me mail) will see it [...]

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may the force be with you

08.28.2009

This week I watched the first three episodes of Star Wars (not the first three I grew up with but the first three episodes in the franchise). I felt an exhilarating pang when the movies began. I am not a super fan mind you, didn’t have the sheet set on my bed growing up or any action figures, but [...]

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